building the
marketing
os
Curious Marketer teaches marketers to spread their thinking across AI. Practical videos, opinionated playbooks, and free tools you can put to work this afternoon.
most of an octopus's brain lives in its arms
Each arm can taste, touch, and decide on its own while the central brain sets direction. Modern marketing works the same way. You own the strategy and the taste. Eight AI arms do the reaching.
Why marketers should think like an octopusRead the essay1Orchestration & Feedback
The arm that loops back to the brain. Workflows, agents, and the feedback that keeps every other arm learning.
2Market & Customer Intelligence
Always listening to competitors, buyers, reviews, and the conversations your market has without you.
3Analytics & Attribution
Knows what actually drove pipeline and tells you on Monday, not at quarter end.
4Brand Marketing & Social
Drafts in your voice, keeps it consistent everywhere, and shows up on social without you living there.
5Design & Creative
Turns a rough idea into on-brand visuals, mockups, and video without waiting in the design queue.
6Demand Generation & Campaigns
Builds, launches, and tunes campaigns so pipeline keeps moving while you focus on the big bets.
7Product Marketing & Enablement
Positioning, launches, and the sales enablement that actually gets used in the field.
8Digital Experience & Paid Media
Pages that convert and paid media that pays for itself, tested and tuned every week.
1Orchestration & Feedback
The arm that loops back to the brain. Workflows, agents, and the feedback that keeps every other arm learning.
fresh from
the channel
All videos on YouTube
NewestAI Skills Explained (Simply)Stop retraining the same AI employee every day. Every time you open Claude or ChatGPT without a skill, you are starting from scratch. It is like hiring a genius who replies to your biggest client with "yo".
In this video, I show you exactly what an AI skill is and how to use it. A skill is not code. It is a simple text file that teaches your AI how to think, what to do, and what to never do. And skills compound.
This is must learn for today's marketer!
Prompts vanish. Skills compound.
Worth reading
All essays- Why marketers should think like an octopusThe case for spreading your intelligence across AI instead of keeping it all in one head.
- Stop buying AI tools. Start growing arms.Tools are rented. Skills and systems you build compound.Soon
- Your second brain is a marketing assetWhat you learn this quarter should make next quarter easier. Here is how to keep it.Soon
hi, i'm scott.
i'm the brain.
I've spent 26 years in tech and the last 14 running marketing at vertical SaaS companies, four of which reached successful exits. I started out writing code, so I don't just talk about AI systems. I build them, break them, and show you the version that works.
Curious Marketer is that work done in public: the arms I'm building for my own marketing, shared while they're still warm.
Previously led marketing at [Company], [Company], and [Company]